This May 2019 report details how the Millennial-fueled sharing economy has trickled down to give rise to a litany of new products and services designed to make parenting more effective, efficient and collaborative.
The trend outlines the growing number of ride, toy, clothing and childcare sharing brands that are offering parents new solutions as they prioritize access over ownership.
The 6-page report provides insight into:
The report concludes with opportunities for marketers and developers to leverage the collaborative parenting trend.
In addition to proprietary data from Smarty Pants’ Project 24 study, It Takes a Village includes Nielsen data on the global sharing economy, apparel-related data statistics from eMarketer and the Bureau of Labor Statistics, and toy facts from the Toy Industry Association.
As the sharing economy expands to touch sectors ranging from healthcare to restaurants, the easy-to-read report is a must for marketers in 2019.
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