A Taco Bell hotel? A Mattel theme park? Innovative new stores that blur the lines between playing and buying? Released in May 2019, this trend report shines a light on immersive, branded experiences being used to create memorable connections with young consumers and families.
Across categories, marketers are shifting budgets and increasingly using physical space and multi-sensory engagements to build narratives around their brands and expand touchpoints beyond core products. This six-page report includes dozens of domestic and global case-studies of these category-defying moves.
Learn from industry giants and newcomers like:
Read about how they are shifting marketing strategies, leveraging brand popularity to pursue other verticals, reimagining retail experiences and more.
The trend includes tips and tricks for marketers who want to get into (or enhance) the experiential game with youth and families.
The example-rich trend leverages proprietary Brand Love data on several top kids' brands, as well as secondary data and news reports from trusted sources.
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