Sara Beth holds the title of Creative Genius at Smarty Pants. She serves a support role for the qualitative and quantitative departments. She organizes and manages online consumer blogs so clients can learn directly from kids and families. Her support role consists of everything from helping with the Know-It-All panel, generating new product ideas, to running the social media outreach for Smarty Pants. Sara Beth also has her hand in the yearly Young Love syndicated report that tracks brand awareness, popularity and love of over 250 brands with moms and kids.
Sara Beth plays a part in many of the deliverables that go out the door for Smarty Pants.
Sara Beth earned a BA in Mass Communications with a concentration in Advertising from East Tennessee State University in Johnson City, Tennessee (A.K.A. Smarty Pants headquarters). She began freelancing for Smarty Pants while still attending ETSU and was hired upon graduation in 2008. She currently resides in Nashville with her husband, son and daughter.