Sara Beth Pegg, Engagement Ace

Sara Beth holds the title of Engagement Ace at Smarty Pants. She serves a support role for the qualitative and quantitative departments. She organizes and manages online consumer blogs so clients can learn directly from kids and families. Her support role consists of everything from helping with the Know-It-All panel, generating new product ideas, to running the social media outreach for Smarty Pants. Sara Beth also has her hand in the yearly Young Love syndicated report that tracks brand awareness, popularity and love of over 250 brands with moms and kids.

Sara Beth plays a part in many of the deliverables that go out the door for Smarty Pants.

Sara Beth earned a BA in Mass Communications with a concentration in Advertising from East Tennessee State University in Johnson City, Tennessee (A.K.A. Smarty Pants headquarters). She began freelancing for Smarty Pants while still attending ETSU and was hired upon graduation in 2008. She currently resides in Nashville with her husband, son and daughter.

Fun Facts

  • Currently resides in Music City USA, aka Nashville, TN. “Tennessee, Tennessee there ain’t no place I’d rather be.”
  • Mother to an on-the-go, four-year-old son named Silas and two-year-old daughter named Daisye
  • Shares with her husband, Zach a love of hunting for treasures at estate sales along with buying and selling antiques
  • Loves camping in her 1970 sky blue Volkswagen bus, affectionately named “Vee”
  • Spends a lot of time on the weekends in their garden and greenhouse planting seasonal fruits and veggies
  • Is the happiest when she's relaxing and soaking up the sun with her family on Old Hickory Lake