Emily is proud to hold the title of Senior Director, a role that is perfectly suited to her more than 15 years’ experience as a full-service market research consultant. As an Insights Genius, Emily is an integral team leader focusing primarily on quantitative methods; however, her diverse research background means she has the skills to lead both quantitative and qualitative work, specializing in multi-method project design and execution.
Emily leads relationships with key Smarty Pants clients including Warner Bros., CCO Brands, Medline, BET, Ulta Beauty and more. In this role, Emily spearheads initiatives that help clients think outside the box to glean and strategically apply insights in a way that helps build client businesses. Along with leading client teams, Emily also fosters the development of more junior staff to ensure Smarty Pants is exceeding expectations at all levels.
In addition to the leadership role she plays for quantitative methods, Emily regularly puts her qualitative skills to use as an engaging moderator, observant ethnographer and detail-oriented project manager as part of Smarty Pants’ qualitative team. In fact, she is responsible for executing and analyzing a large portion of the qualitative work Smarty Pants does on the west coast, including recent work for Cartoon Network, Viacom and Facebook, to name a few. Regardless of the project, she takes great pride in making a connections with her respondents and finding new ways to deliver results in a beautiful, creative and easy-to-digest format.
Prior to Smarty Pants, Emily served as Qualitative Research Manager at Ipsos Understanding UnLtd, helping to build their qualitative health care business and execute several high profile qualitative research initiatives. Prior to IUU, Emily served as a Senior Project Director at Ipsos Marketing, supporting the Procter and Gamble account. In this role, Emily managed several U.S. and global research initiatives for numerous personal care brands including Always, Tampax, Pantene and Olay, among others. Emily started her career at WB&A Market Research, as a Research Manager focusing primarily on clients in the travel and education industries.
Emily holds a Bachelors of Business Administration from the University of Kentucky, with a focus on Marketing and Management. She is based in San Diego, CA.