Anne Knight: Insights Genius page
Anne Knight kid picture
Anne Knight - Insights Genius

Anne is one of Smarty Pants’ most seasoned research practitioners, with two decades of experience leading both qualitative and quantitative endeavors both domestically and abroad.  

Anne’s moderating experience spans all ages and walks of life—from rural farmers to physicians, from toddlers to senior citizens. Her natural curiosity and empathy enable her to go beyond routine Q&A to rich, interactive conversations that elicit insights-based business opportunities.  

Anne has a special interest and expertise in the IT and videogame industries, most recently leading initiatives for the likes of Microsoft and 2K Games. She also has a wealth of experience partnering with retail, food & beverage, toy & games, healthcare and entertainment clients such as Aetna, Target, LEGO and Nickelodeon.  

Prior to joining Smarty Pants in 2016, Anne led countless qualitative projects at Listen Research for a variety of industries including technology, entertainment and home improvement. Prior to that, she spent time in corporate research with Philips Consumer Electronics where she was responsible for forecasting trends and leading new product development initiatives.

Anne graduated from UCLA with a bachelor’s degree in French. She currently lives near Denver in Fort Collins, Colorado, where you can find her hiking in the summer and skiing in the winter.


Fun Facts

  • Enjoys spending time in the great outdoors with her husband, son (15), daughter (12), and slightly crazy rescue dog
  • Dreams of going to the Galapagos Islands
  • Is a college football fanatic who checked an item off her bucket list by attending ESPN’s College GameDay
  • Once kicked a 30-yard field goal at the College Football Hall of Fame
  • During her college years, worked as a movie extra and apparently was not a very good one (her scenes were always cut)
  • Is a beer snob after living near microbreweries in Portland and Denver
Jenn Petell, Insights Genius