Brand Love™ is an annual study of the brands American youth 6-17 and their parents love most and why. The 2021 wave of the study examines 311 brands across 21 categories and is now fielding.
The study ranks brands by their Kidfinity™, Teenfinity™ and Parentfinity™ scores - proprietary measures of brand awareness, popularity and love. These scores are complemented with robust data on brand perceptions, usage, usage frequency, usage context and future usage.
The study also includes data on kids' and teens' lifestyles and behaviors—from self-perceptions to extra-curricular activities.
Study data serve as the foundation for custom reports. Custom analyses allow companies to track their brands' health and diagnose competitive strengths, weaknesses, and opportunities.
In-Depth Category Analysis
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