Love™ is our groundbreaking study of the brands that American kids and parents love most and why. It is the foundation for several industry reports that countless Fortune 500 companies use to track their brands' health and diagnose strengths, weaknesses and opportunities.
The annual study ranks brands by their Kidfinity™ and Parentfinity™ scores - proprietary measures of kid/tween and mom/dad brand awareness, popularity, and love. These scores are complemented with data on brand usage, frequency, context and future usage.
More than 120,000 open-ended reasons kids and parents love various brands are analyzed and combined with data on 30 drivers of kid and parent affinity to create a robust portrait of how brands are performing within and across category.
Bringing statistical and strategic rigor to critical contemporary marketing questions, Brand Love examines 379 brands across 19 categories this year. Feel free to email us for a full brand list.
Findings from the 2017 study are available now. 2018 findings will be available mid- to late-summer. For a price list or more information, drop us a line!
In-Depth Brand Analysis
In-Depth Category Analysis