Smarty Pants offers syndicated research
In addition to groundbreaking custom research, Smarty Pants conducts Brand Love each year. This syndicated study of kid and parent brand affinity and usage is a must-have for youth and family marketers.

Brand Love™ is our groundbreaking study of the brands that American kids and parents love most and why. It is the foundation for several industry reports that countless Fortune 500 companies use to track their brands' health and diagnose strengths, weaknesses and opportunities. 

The annual study ranks brands by their Kidfinity™ and Parentfinity™ scores - proprietary measures of kid/tween and mom/dad brand awareness, popularity, and love. These scores are complemented with data on brand usage, frequency, context and future usage.

More than 120,000 open-ended reasons kids and parents love various brands are analyzed and combined with data on 30 drivers of kid and parent affinity to create a robust portrait of how brands are performing within and across category.

Bringing statistical and strategic rigor to critical contemporary marketing questions, Brand Love examines 350 brands across 19 categories this year. Enjoy an exclusive look at the full list of brands included in the 2019 study.

Findings from the 2018 study are available now. The 2019 Kid & Family Trends monthly subscription is now also available. For a price list or more information, drop us a line!

Syndicated Reports & Subscriptions

  • 2019 Kid & Family Trends Monthly Subscription
    View Brochure

  • Kid & Family Trends Report: A year-end compilation of the 20 trends released to subscribers
    View Excerpt
  • Clicks, Taps & Swipes: An In-depth Look At Kids’ Digital Behaviors
    View Excerpt
  • Hungry For More:  A Family Dining Out Report
    View Excerpt
  • Play & Playthings: A Toy and Game Report
    View Excerpt
  • Brand Scores and Rankings: 2009-2018 Kidfinity & Parentfinity scores and rankings by sub-group
    View Excerpt

Custom Reports

Brand Topline                                       

  • 10-page executive summary of one brand
  • Includes Kidfinity and Momfinity scores, awareness, love, popularity, usage and brand perceptions

In-Depth Brand Analysis

  • 30-page, in-depth analysis of one brand
  • Includes Kidfinity and Momfinity scores, awareness, love, popularity, usage, brand perceptions, category drivers and performance, noteworthy historical changes, open-ended learning, opportunities for growth and strategic recommendations

In-Depth Category Analysis

  • 40- to 50-page, in-depth analysis of up to 12 brands in one category (as defined by study purchaser)
  • Includes contents outlines in the In-Depth Brand Analysis for each brand in the category

Kids’ and Parents’ Top 50 Brands of 2018
Girls' & Boys' Most Loved Brands of 2018
Girls' 50 Most Loved Brands of 2018
Most Popular Brands of 2018
50 Most Popular Brands Among Kids in 2018