Smarty Pants offers syndicated research
In addition to groundbreaking custom research, Smarty Pants conducts Brand Love each year. This syndicated study of kid, teen and parent brand affinity and usage is a must-have for youth and family marketers.

Brand Love™ is an annual study of the brands American youth 6-17 and their parents love most and why. The 2021 wave of the study examines 311 brands across 21 categories and is now fielding.

The study ranks brands by their Kidfinity™, Teenfinity™ and Parentfinity™ scores - proprietary measures of brand awareness, popularity and love. These scores are complemented with robust data on brand perceptions, usage, usage frequency, usage context and future usage.

The study also includes data on kids' and teens' lifestyles and behaviors—from self-perceptions to extra-curricular activities.

Study data serve as the foundation for custom reports. Custom analyses allow companies to track their brands' health and diagnose competitive strengths, weaknesses, and opportunities.

Custom Reports

Brand Topline    

  • 7- to 10-page executive summary of one brand
  • Includes Kidfinity/Teenfinity and Parentfinity scores, awareness, love, popularity, usage, and brand perceptions

In-Depth Category Analysis

  • 40- to 50-page, in-depth analysis of up to 12 brands in one category (as defined by purchaser)
  • See details and pricing here.

For more information, drop us a line!