Christina serves as Smarty Pants’ very own Insights Prodigy lending her expertise to fulfill both tactical and strategic roles focused on designing, executing and analyzing custom qualitative research to elicit fresh, actionable consumer insights. Her academic pedigree, robust research skill set and client experience have helped Christina lead clients in making sense of what it means to be a kid, tween, teen and parent in today’s complex world.
Christina’s history in qualitative research runs the gamut—from traditional in-house research to ethnographies to online moderating. She has personally connected with thousands of consumers from around the globe specializing in key audiences including youth markets, tweens, teens, families and moms. By collaborating with consumers in their natural environments and through digital capacities that are familiar and engaging for them, Christina has honed her skills as a leader both on- and offline.
Her experience in a host of industries – including toys & games, CPG, entertainment, food & beverage and beauty & personal care -- has led Christina to become quite knowledgeable about the many facets of overall business strategy, product development and brand positioning. Whether she’s facilitating an online chat with tweens about the latest NERF product or gathering longitudinal data from women about their personal healthcare needs, Christina is attuned to the many freedoms and intimacies that consumers feel when connecting online.
Prior to joining Smarty Pants, Christina spent time at Communispace—a Boston-based consumer collaboration agency—consulting with key clients like Hasbro, Neiman Marcus, Foster Farms and Kimberly-Clark to execute robust online consumer community initiatives. Before Communispace, she was a was a valued member of Hasbro’s Global Consumer Insights team where she co-managed the organization’s in-house testing facility leading over 650 hours of research with kids. Christina graduated cum laude from Bentley University and holds a BS in Marketing. She currently resides in Boston.