As "Insights Guru" at Smarty Pants, Christina serves a strategic role focused on designing, executing and analyzing custom qualitative research to inspire actionable and fresh consumer insights. Her academic pedigree, robust research skill set and client experience have helped Christina to assist clients in making sense of what it means to be a kid, tween, teen and parent in today's digitally-driven world.

Christina’s history in qualitative research runs the gamut—from traditional in-house research to ethnographies to online moderating. She has personally connected with thousands of consumers from around the globe. By collaborating with consumers in their natural environments and through digital capacities that are familiar and engaging for them, Christina has honed her skills as a leader both on- and offline.  

Her experience in a host of industries – including toys & games, CPG, entertainment, retail, and food and beverage – has led Christina to become quite knowledgeable about the many facets of overall business strategy, product development and brand positioning. 

Christina began her career as a valued member of Hasbro's Global Consumer Insights team where she co-managed the organization's in-house testing facility. There, she led over six-hundred and fifty hours of research with kids and families. After settling down in Boston, Christina took up her next challenge at C Space – an online consumer collaboration agency where she spent her time consulting with clients to execute robust online consumer community initiatives. Christina graduated cum laude from Bentley University and holds a BS in Marketing. She and her husband currently reside in Boston.

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Fun Facts

  • Was voted as “Most Organized” and has the “Best Handwriting” in her eighth grade graduating class
  • Is a member of an adult co-ed softball team
  • Has seen every episode of Full House…twice
  • Is a creative guru in PowerPoint where she loves to formulate and execute visually engaging and inspiring deliverables
  • Has a knack for recalling even the most unfamiliar celebrity faces in just about any movie
  • Loves to travel and embark on road trips with family and friends. She dreams of one day visiting every continent and all 50 states
  • Is an American Girl doll aficionado since childhood having owned more accessories and memorabilia than she cares to admit
  • Was co-captain of her high school varsity and college softball teams