Born and bred in Brooklyn, NY, Radames’ teen years were spent waving the Mets flag during the reign of Darryl Strawberry, Dwight Gooden, Keith Hernandez and Lenny Dykstra. Now affectionately dubbed the Chief Know-It-All, he is Smarty Pants’ resident guru on sports, urban culture, teen lifestyles and trends. From mobile engagement to hip hop, he’s a wealth of insight into young consumers.
Radames has traveled the world conducting qualitative research – extracting from kids in Shanghai how Hasbro can evolve the Transformers brand, to chatting with low-income teens in Harlem about what type of educational support they need. His style is informal, relatable and energetic, tweens, teens and adults easily connect with him.
Radames co-founded Smarty Pants after several years as the Research Manager at a top-rated qualitative research facility in Connecticut. There, he was responsible for interfacing with qualitative research companies and their clients on research design, preparation and execution. He’s a quintessential make-it-happen guy.
Channeling his teen years of carrying record crates to DJ gigs in NYC, Radames spends his spare time DJing parties and events in his new hometown in TN. He also serves as the coach of the Smarty Pants Little League team, mentoring tween boys on everything from their batting stance to why it’s important to understand the blues.
Radames is the highly-involved father of 12, 8 and 4-year-olds. He speaks Spanish, owns over 250 pairs of sneakers and 400 baseball hats, and is a closet viewer of shows like The Real Housewives of Beverly Hills…when he isn’t watching SportsCenter or Mad Men, that is.
A graduate of Baruch College in NYC, Radames’ degree is in Finance. He worked as an account manager for two global telecom and internet companies prior to making the transition to market research.