Ken holds the esteemed title of Insights Genius, a badge he wears proudly. He is a seasoned, cross-category market researcher and an expert in all things quantitative: study design, execution, analysis, and creation of stellar, insights-driven deliverables.
When Ken joined Smarty Pants in 2018, he brought a wide range of experience to our team - including work with clients ranging from Hasbro and Hershey's to Mutual of Omaha and Discovery Networks. For more than 20 years, he has been both practitioner and consultant on exploratory, evaluative, A&U, segmentation, and tracking initiatives. He excels at out-of-the-box thinking and identifying new and better ways to meet clients' needs.
Perhaps most importantly, Ken is one of the rare quant gurus who understands the humans behind the data. He is laser-focused on finding the humanity in numbers, handily pouring over data and connecting the dots in meaningful ways that tap his qualitative intuition.
Most recently, Ken spent five years as Vice President at Decision Analyst in TX. There, he honed his product development research chops. He began his career at Connecticut-based Millward Brown where he spent 16 years working his way up to Vice President by leading client relationships and providing communication optimization guidance.
Ken holds a BS in Business Communication from Southern Connecticut State University with a minor in psychology.
Born and raised in Connecticut, Ken now lives in the suburbs of Raleigh, North Carolina, with his wife, two daughters and two miniature schnauzers.