Toni is not only one of the newest additions to the Smarty Pants team, she's also a former client. We aren't sure if the mutual attraction began in the backroom of a focus group facility, while co-analyzing data tables, or during an onsite presentation. All we know is that it was meant to be.
Toni is a gifted insights professional who now serves as a Smarty Pants Research Whiz. She is responsible for designing, fielding, managing and analyzing research for several of Smarty Pants' key CPG, media and entertainment clients. When she is not immersed in data, moderating online communities or leading ethnographies, Toni can be found designing eye-catching video presentations that creatively bring learnings to life.
With more than six years' experience in media and kid-focused categories - as well as consumer psychology - Toni has a deep understanding of what motivates consumer behavior and engagement with branded content. Her knowledge of all things kid, combined with her robust research skills and interest in social patterns, result in impactful stories driven by data and human insight.
Most recently, Toni worked as a consumer insights analyst at Nickelodeon creating online surveys, moderating focus groups, managing primary research and producing syndicated reports. Prior, she spent time at Millward Brown Digital collecting and analyzing quantitative data to assist clients like Fiat Chrysler Automotive and Johnson & Johnson create efficient, cost-effective digital ad campaigns. Toni began her career at MTV as a marketing research analyst.
Toni received her bachelor's degree in Psychology from Syracuse University, where she was on the Dean's List and an active member of the National Honor Society. She went on to earn a Master of Arts in Media Studies from NYC-based The New School. In true Smarty Pants fashion, she was both a magna cum laude graduate and an officer in the National Association of Multi-Ethnicity in Communications.
Toni lives in greater New York City (Queens, anyone?) where she can be found dancing at her weekly Zumba® class or exploring the nearest chocolate shop to satisfy her sweet tooth.