Wynne Tyree: Chief Smarty Pants page
Wynne Tyree kid picture

Wynne serves as the Chief Smarty Pants of the company’s all-star team of researchers and brand strategists. She founded the organization in 2004 after more than 10 years of experience as a moderator, strategic planner, data guru and brand consultant to many of the world’s smartest marketers. Today, Wynne is one of the industry’s leading experts on youth and families, regularly speaking at conferences and universities and contributing to publications such as Advertising Age, Kidscreen, Quirk’s Marketing Research Review, and Forbes. She is the author of “Conducting Research with Children” and her work has been profiled on ABC’s World News Tonight and in several books.

At her core, Wynne is a gifted research practitioner. She has a mastery of qualitative, quantitative and hybrid methods – and why and how to use them. She has personally conducted qualitative research with more than 18,000 consumers from around the globe –in homes, in schools, in restaurants and in front of the glass–in categories ranging from media and technology to toys and games to personal care and packaged goods.  

Wynne is a magna cum laude graduate of Syracuse University with a masters in sociology from Temple University. She began her career on Madison Avenue as a Research Executive at Young & Rubicam and moved on to a Strategic Planner role at Grey Global Group. She then founded the research practice at a CT-based kid communications and product development firm.

After too many years of being stuck in traffic, Wynne and her Brooklyn-born husband moved to Tennessee where they now live with their three children, 14, 9 and 5. When she’s not busy traveling or being a mom, you can find her watching trashy reality TV or running 5Ks… or trying to solve one of the world’s non market research-related problems.


Fun Facts

  • Has fantasies of taking over for Steve Harvey as the host of Family Feud
  • Is always game for a trip to the beach or another country…or even the family “are we there yet?” road trip
  • A not-so-secret Bravo-holic
  • Speaks Spanish and loves Latin music, food and dance
  • Scoots around town on a Vespa when she isn’t in mom mode
  • Not surprisingly was a cheerleader many, many years ago