Custom Research
Syndicated Research
Strategic Consulting
Product Innovation
Smarty Pants is a full-service market research and strategic consulting firm dedicated to helping corporate and non-profit clients better understand and connect with youth and families. We are a woman-owned business staffed with research and marketing experts who bring experience, talent and passion to every initiative.
Primary Research


Our seasoned youth and family researchers, moderators and brand strategists are experts in uncovering opportunities and evaluating product and marketing efforts at all stages of development. 

  • New Product & Category Exploratories
  • Product Concept & Prototype Evaluation
  • Package, Name, & Design Evaluation
  • Usability Testing
  • Communications Evaluation
  • Segmentation Studies
  • Attitude & Usage Studies
Syndicated Research

Brand Love & Other SYNDICATED research

We offer several syndicated youth and family research studies. Our most popular is Brand Love, an annual kid and parent brand affinity study.

Learn more...

Consulting & Speaking Engagements

consulting & Speaking Engagements

Staying ahead in the youth and family marketing game requires target expertise, knowledge of product and marketing best practices, and a deep understanding of cultural trends. Smarty Pants execs bring this wisdom as strategic partners who offer:

Brand Positioning

brand positioning

Whether your existing brand needs re-positioning or you have a new-to-the-world brand, our positioning experts will ensure you identify the right target and the most compelling brand proposition. Part of our formula for success includes our proprietary Get in Position™ process that includes steps like: 

  • Internal Brand Audit
  • Exploratory Research with Consumers
  • Positioning Concept Development
  • Qualitative Concept Assessment
  • Qualitative Validation of Positioning Direction
Product Innovation

product innovation

Smarty Pants partners with many of the world’s leading marketers to develop winning new products and services for kids, tweens, teens and families. We employ a consumer-centric, co-creation process that results in concepts that are not only innovative but also poised for success in the marketplace.

    Panel of Know-It-Alls


    Our proprietary panel of Know-It-Alls is comprised of nearly 100,000 average American families with kids ages 0-17 who help keep us and our clients smart.  Become a Know-It-All panelist...

    Some companies have a youth & family division.  At Smarty Pants, it’s all we do.

    Life Stages