Our seasoned researchers, moderators and brand strategists are experts in uncovering opportunities and evaluating product and marketing efforts at all stages of development.
We offer a library of syndicated lifestage research studies.
Our most popular is Brand Love, an annual kid, teen and parent brand equity and lifestyle study.
Staying ahead in the marketing game requires target expertise, knowledge of product and marketing best practices, and a deep understanding of cultural trends.
Smarty Pants execs bring this wisdom as strategic partners who offer:
Whether your existing brand needs re-positioning or you have a new-to-the-world brand, our positioning experts will ensure you identify the right target and the most compelling brand proposition. Our formula for success includes our proprietary Get in Position™ process that includes steps like:
Smarty Pants partners with many of the world’s leading marketers to develop winning new products and services. We employ a consumer-centric, co-creation process that results in concepts that are innovative and poised for success in the marketplace.
