Custom Research
Syndicated Research
Strategic Consulting
Product Innovation
Smarty Pants is an award-winning research & strategic consulting firm that excels at delivering breakthrough insights that spark innovation & activation.
Primary Research

Primary RESEARCH

Our seasoned researchers, moderators and brand strategists are experts in uncovering opportunities and evaluating product and marketing efforts at all stages of development. 

  • New Product & Category Exploratories
  • Product Concept & Prototype Evaluation
  • Package, Name, & Design Evaluation
  • Usability and UX Testing
  • Communications Evaluation
  • Segmentation Studies
  • Attitude & Usage Studies
Syndicated Research

SYNDICATED research

We offer a library of syndicated lifestage research studies.

Our most popular is Brand Love, an annual kid, teen and parent brand equity and lifestyle study.

Consulting & Speaking Engagements

consulting & Speaking Engagements

Staying ahead in the marketing game requires target expertise, knowledge of product and marketing best practices, and a deep understanding of cultural trends.
Smarty Pants execs bring this wisdom as strategic partners who offer:

  • Consumer Immersions
  • Workshop Facilitation
  • Expert Speaking Engagements
  • Short-term Consulting
  • Long-term Partnerships
Brand Positioning

brand positioning

Whether your existing brand needs re-positioning or you have a new-to-the-world brand, our positioning experts will ensure you identify the right target and the most compelling brand proposition.  Our formula for success includes our proprietary Get in Position™ process that includes steps like: 

  • Internal brand audit
  • Exploratory research with consumers
  • Positioning concept development
  • Qualitative concept assessment
  • Qualitative validation of positioning direction
Product Innovation

product innovation

Smarty Pants partners with many of the world’s leading marketers to develop winning new products and services. We employ a consumer-centric, co-creation process that results in concepts that are innovative and poised for success in the marketplace.

    We have deep insight into consumers across lifestages.

    Life Stages