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Danielle Place - Insights Guru

Danielle is a qualitative research and customer experience (CX) savant who joined the Smarty Pants team in 2018. Her Insights Guru title is well-deserved; she is not only a research methods pro, but she also has a keen eye for identifying game-changing consumer insights.

Danielle's director level role includes oversight of the design, execution and analysis of custom qualitative research. She masterfully elicits fresh, actionable consumer insights utilizing a creative mix of focus groups, interactive ethnographies, digital surveys and online communities. She then leads the strategic heavy-lifting of applying those insights to the unique business challenges of many of the firm's retail and health industry clients.

Prior to Smarty Pants, Danielle served as a qualitative analyst at Forrester. There, she layered her qualitative expertise onto quantitative data, adding new color and depth to create impactful data-based stories that clients could easily understand and act on. She studied CX best practices and consulted with clients on how to deliver best-in-class experiences to customers.

Danielle began her research career as a senior consultant at C Space, where she led robust online consumer community initiatives to solve clients' pressing business needs.

Danielle graduated cum laude from The University of New Hampshire with a BS in marketing and entrepreneurial venture creation. In true Smarty Pants fashion, she has also completed a continuing education program in Statistics for Behavioral Sciences at Harvard University Extension School.

Along with her two children and husband, Danielle resides in southern NH, just 30 minutes north of Boston.

Danielle Place | LinkedIn

Fun Facts

  • Has seen every episode of Friends at least 20 times (but who's counting?)
  • Loves to play—whether it's card games or board games, games are her thing
  • Is a traveling fanatic who met several elephants on a recent trip to Sri Lanka
  • Has a passion for cooking and hosting big meals for family and friends