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Danielle Place - Insights Guru

Danielle is a qualitative research and customer experience (CX) savant who joined the Smarty Pants team in 2018. Her Insights Guru title is well-deserved; she is not only a research methods pro, but she also has a keen eye for identifying game-changing consumer insights.

Danielle's role includes designing, executing and analyzing custom qualitative research. She masterfully elicits fresh, actionable consumer insights utilizing a creative mix of focus groups, interactive ethnographies, digital surveys and market research online communities (MROCs). She then leads the strategic heavy-lifting of applying those insights to the unique business challenges of many of the firm's retail and health industry clients.

Danielle most recently served as a qualitative analyst at Forrester. There, she layered her qualitative expertise onto quantitative data, adding new color and depth to create impactful data-based stories that clients could easily understand and act on. She studied CX best practices and consulted with clients on how to deliver best-in-class experiences to customers.

Danielle began her research career as a senior consultant at C Space, where she led robust online consumer community initiatives to solve clients' pressing business needs.

Danielle graduated cum laude from The University of New Hampshire with a BS in marketing and entrepreneurial venture creation. In true Smarty Pants fashion, she has also completed a continuing education program in Statistics for Behavioral Sciences at Harvard University Extension School.

Along with their Maltipoo named Gus, Danielle and her husband reside in Methuen, MA, a northern suburb of Boston.

Danielle Place | LinkedIn

Fun Facts

  • Has seen every episode of Friends at least 20 times (but who's counting?)
  • Loves to play—whether it's card games or board games, games are her thing
  • Is a traveling fanatic who met several elephants on a recent trip to Sri Lanka
  • Has a passion for cooking and hosting big meals for family and friends