reports and subscriptions
Smarty Pants offers a robust library of syndicated research reports.

FEATURED STUDIES

LIFESTAGE & LIFESTYLE REPORTS 

2018 Kid & Family Trends

Kid & Family Trends Report

$15,000

20 global trends driven by and impacting youth and families today

Kids' Calendar Mindset

Kids' Calendar Mindset

$10,000

Core insights into how 6-12s think about their year and what it means for marketers

Family Transitions

Family Transitions

$10,000

The stages and milestones of families, from pregnancy through elementary

The State of Play

The State of Play

$10,000

A master class on global play trends of today and tomorrow

Entertain Me

Entertain Me

$10,000

Understanding the devices and content Gen Z loves and why

Ages & Stages

Ages & Stages

$10,000

A foundational immersion into youth development and lifestyle by life stage

2018 Clicks, Taps & Swipes

Clicks, Taps & Swipes

$15,000

An in-depth look at the digital behaviors and affinities of 6-12s

2018 Play & Playthings

Play & Playthings

$15,000

12 play trends and the brands driving them forward

KID & FAMILY TRENDS 

2020 Vision

2020 Vision

$1,200

A forecast of the top 20 trends and changes that will unfold in 2020, and their impact across categories

Food For Thought

Food For Thought

$1,200

An exploration of the food trends that are emerging in response to families' growing demand for cleaner, leaner and greener eats

Count Me In!

Count Me In!

$1,200

An uplifting look at the growing trend towards inclusivity and how companies are embracing the unique differences of often-overlooked segments

Scary Good!

Scary Good!

$1,200

A behind-the-scenes view of the sweets and treats fueling an innovative Halloween season in 2019, complete with the brands that are winning (and souring) with kids

The Digital "It" Girl

The Digital "It" Girl

$1,200

A fascinating look at the rise of VSCO girls and the sub-culture surrounding them, from their distinctive dress codes to their quest to save the turtles

A Very Magical Year

A Very Magical Year

$1,200

A lesson on how Disney is staying relevant and topping kids' and parents' lists of favorites year after year

Dropping The Ball

Dropping The Ball

$1,200

An examination of the decline in traditional sports participation as esports make their mark on youth culture

Three Cheers for the New (School) Year

Three Cheers for the New (School) Year

$1,200

A review of the positive halo surrounding the 2019 back to school season - from gleeful marketing to yoga mats on school supply lists

Parents Are Sold On Amazon

Parents Are Sold On Amazon!

$1,200

Insights into parents' Top 50 brands according to Smarty Pants' Brand Love Study, segmented by child age and gender

YouTube Reigns #1 Among Kids

YouTube Reigns as Kids' #1 Brand

$1,200

A review of the Top 50 brands winning with kids in a variety of categories, including games, IPs, retailers and more according to Smarty Pants' Brand Love study

Don't Bank On It

Don't Bank On It

$1,200

A focus on the cashless culture in which young people are growing up, and the resulting opportunities for the developing fintech market

The Luxurious Life of Pets

The Luxurious Life Of Pets

$1,200

A detailed report on how the definition of family is changing, and how products and services are becoming more pet-friendly

Loads of Fun

Branded Experiences of a Lifetime

$1,200

Insights into how branded, immersive experiences are reshaping the family marketing landscape – from hotels to retailers to theme parks

Loads of Fun

It Takes A Village

$1,200

A look at how the global shared economy is trickling down to shared products and services for children – from rides to toys to babysitting co-ops

Loads of Fun

The Struggle is Real

$1,200

Insights into what's driving tween/teen anxiety and depression and the creative new solutions being developed to reverse these troublesome trends

From Goats to Oats

From Goats to Oats

$1,200

An in-depth look at how evolving consumer demands are creating a global shake up of the dairy (and dairy-free) milk category

School Unsafety

Early Decisions

$1,200

A deep-dive into the increasingly competitive and stressful process kids and parents must endure to ensure college acceptance

Loads of Fun

The Digital Danger Zone

$1,200

A close-up on growing privacy and safety concerns impacting families' digital behaviors

Loads of Fun

Up In Smoke

$1,200

How the vaping epidemic is plaguing young users' lives and health

Loads of Fun

The Toys Are Back

$1,200

The hottest toys winning over kids' hearts and family dollars in 2019

School Unsafety

School Unsafety

$1,000

An overview of the realities that U.S. students are facing and how parents, teachers and marketers are responding

Loads of Fun

Loads of Fun

$1,000

A look at the pervasiveness of potty-themed toys, apparel, games and experiences that are making a big stink

Gen V

Gen V

$1,000

The evolving values and eating behaviors of 6-12s and how veganism is creating disruption across industries

Kidstagram

Kidstagram

$1,000

A review of the speed bumps that Snapchat and others have hit while Instagram emerges as kids' social media platform of choice

Making Sense of it All

Making Sense of It All

$1,000

A close-up look at the surge in sensory issues among 6-12s and how brands are un/successfully responding

Fortnite and Day

Fortnite and Day

$1,000

A deep-dive into the cultural juggernaut that has taken the video gaming (and IRL) world by storm

The New Speaker of the House

New Speaker of the House

$1,000

How smart speakers are changing the nature of digital interaction, one command at a time

More Than S'mores

More Than S'mores

$1,000

A journey through the specialized curricula and experiences of the booming summer camp industry

Contemporary Peer-enting

Contemporary Peer-enting

$1,000

A detailed look at the shift in parent-child dynamics and the tools supporting parents as they navigate new terrain

Back to Cool

Back to Cool

$1,000

The evolution of the booming back-to-school season and how retailers and brands are bringing their A-game

The Last Straw

The Last Straw

$1,000

An illuminating look at how kid activism is at the forefront of eliminating single-use plastics in and out of homes

And the Winners Are...

And the Winners Are...

$1,000

Kids' Top 50 brands across categories and how they shake out among kids 6-8 and tweens 9-12

He Said, She Said

He Said, She Said

$1,000

A master class on the differences in boys' and girls' most-loved brands and how they further unfold based on age

Who, What, Wear

Who, What, Wear

$1,000

The top footwear and apparel brands among kids and tweens and the three trends guiding brand success

Beyond the Kids Meal

Beyond the Kids Meal

$1,000

An in-depth look at out-of-home eating trends and the restaurants  winning with 6-12s

The Stream Scene

The Stream Scene

$1,000

The leading streaming video providers and emerging content platforms

The Great Toy Shake-Up

The Great Toy Shake-Up

$1,000

Seven current trends in the traditional toy and game space

PLAY & PLAYTHINGS  

Kids' Digital Trends