Stephanie Retblatt, Chief Brainiac

Stephanie Retblatt is the Chief Brainiac of Smarty Pants, a title she doesn’t take lightly. With almost twenty years of qualitative research experience, she has proven time and again that consumer learning is only as meaningful as the business results it produces. She has worked with some of the world’s pre-eminent entertainment developers, retailers and consumer goods manufacturers—turning human insight into effective, integrated marketing strategies.

Over the past fourteen years at Smarty Pants, Steph has done a considerable amount of youth and family research for clients as varied as NBCUniversal, Sesame Workshop, Facebook and Ferrero. As one of our most versatile researchers, she is quick to adapt her techniques and timbre to connect with consumers of all kinds. Stephanie has personally conducted research on four continents in over a dozen countries—deftly blending regional consumer insight and global branding needs.

Her experience, intelligence and presence have been requested at countless industry conferences, where Stephanie is often called upon to lead consumer panels and help attendees put a face to the consumer. From the first-ever Nielsen Children’s Book Summit to Business Insider’s IGNITION conferences, Steph is known to bring consumers straight to conference attendees and use their own words as a springboard for discussion and discovery.

Before joining Smarty Pants, Stephanie served as one of twenty-eight Managing Partners at Grey Advertising, overseeing research for all of the Agency’s P&G beauty brands. She began her career at Bozell New York while completing her master’s degree at New York University. She holds a bachelor’s degree from Lehigh University and lives in New York City with her husband and two children.

Fun Facts

  • Lives in NYC with her husband, two children (ages 12 and 8) and the fattest dog in the world, Henry
  • Has a knack for movie trivia
  • Believes she can eat her weight in Rice Krispie Treats
  • Played “Stegosaurus #1” in her 2nd grade dinosaur play
  • Has met a funeral director, an actual rocket scientist and a female member of a motorcycle crew in the course of doing research