A marketer at her core with a love of creative storytelling, Alyssa thrives in her role as Media Maven. She works closely with the company’s senior leadership and syndicated research teams to develop and execute the brand’s communications strategy. Ranging from content to collateral, conferences,proposals, press releases and more, Alyssa serves as the brand champion ensuring that the brand always has on its best pair of smarty pants.
On a day-to-day basis, she manages the brand’s email communications, website content, social media presence and produces content for industry publications. She is also responsible for growing the product side of Smarty Pants’ service-based business, including syndicated reports, consulting initiatives and speaking engagements.
Alyssa joined the Smarty Pants team in early 2018. Previously, she worked as a marketing analyst at HTC where she was responsible for growing the company’s security product. She began her career at Advance America where she refined her ability to develop and execute effective communications strategies as a communications specialist.
Alyssa graduated magna cum laude from Coastal Carolina University with a Master of Business Administration. She also holds her Bachelor of Business Administration with majors in both marketing and accounting from East Tennessee State University. During her time at ETSU she was a proud member of three prestigious academic organizations. She also served as a senator on the Student Government Association and the VP of Community Service for the Gamma Delta chapter of Kappa Delta Sorority.
Alyssa, her husband and their son live in Myrtle Beach, SC. She loves experiencing all of the joys of being a new mom. Alyssa is also a proud dog-mom of two rescues, Milly and Tater. She and her family enjoy relaxing at the beach and spending lazy summer nights on the Inlet.