A marketer at her core with a love of creative storytelling, Alyssa thrives in her role as Media Maven. She works closely with the company’s senior leadership and syndicated research teams to develop and execute the brand’s communications strategy. Ranging from content to collateral, conferences,proposals, press releases and more, Alyssa serves as the brand champion ensuring that the brand always has on its best pair of smarty pants.
On a day-to-day basis, she manages the brand’s email communications, website content, social media presence and produces content for industry publications. She is also responsible for growing the product side of Smarty Pants’ service-based business, including syndicated reports, consulting initiatives and speaking engagements.
Alyssa joined the Smarty Pants team in early 2018. Previously, she worked as a marketing analyst at HTC where she was responsible for growing the company’s security product. She began her career at Advance America where she refined her ability to develop and execute effective communications strategies as a communications specialist.
Alyssa graduated magna cum laude from East Tennessee State University with a Bachelor of Business Administration and majors in both marketing and accounting. During her time at ETSU she was a proud member of three prestigious academic organizations. She also served as a senator on the Student Government Association and the VP of Community Service for the Gamma Delta chapter of Kappa Delta Sorority. True to her desire to continuously learn and grow, she is currently pursuing her master’s degree in business administration at Coastal Carolina University.
Alyssa and her husband live in Myrtle Beach, SC. She’s also the proud dog-mom of two rescues, Milly and Tater. She and her family enjoy runs along the beach and spending lazy summer nights on the Inlet.