Our World-Class Clients
At Smarty Pants our clients are our family. We are proud to collaborate with many of the world’s best corporations and non-profits.

Smarty Pants is our go-to research and strategy firm. Their researchers and strategists offer best-in-class thinking and actionable insights. “
– Jenny Ferguson, Consumer Insights and Research Director, C3

I loved working with Smarty Pants. They were very engaged in our project and fun to work with on a daily basis. We'll definitely work with them again!”
– Michelle Belna, Market Insights Analyst, major CPG company

Smarty Pants understands kids & moms better than anyone in the business. They have been an invaluable partner for 10+ years."
– Scott Silverstein, Former President of Topps, Founder of CaseyBoy

Smarty Pants operates with integrity, extreme attention to detail and provides strategic insights with an appreciated, witty sense of humor!"”
– Andrea H., Sr. Market Research Manager, leading apparel company

The insights you guys uncovered for us have been so valuable. We have found all kinds of ways to leverage them. Best money I’ve spent all year!"
– Lynne Vandeveer, Chief Marketing Office, PlayPower

You guys make our jobs easier because of how wicked smart and knowledgeable you are about our industry. “
– Arwen Hunter, Manager of Research and Consumer Insights, Spin Master

Smarty Pants is such a partner...genuinely interested in our business, incredibly knowledgeable about the target and invested in helping us succeed. "
– Anthony Trani, Sr Marketing Manager, Bazooka Candy Brands, Topps

We are continually impressed by Smarty Pants' wisdom, professionalism & enthusiasm; I would recommend them to any organization."
– Jennifer Kotler, Ph.D., AVP, Domestic Research, Sesame Workshop

When we've got a research need, Smarty Pants is our go-to partner."
– Jeff Dworzanski, Brand Manager, Bazooka Candy Brands

Entertainment

AmazonStudios LogoAmerican Greetings LogoBBC LogoBET LogoCartoon Network Logo chorion logo DC logoDIRECTV logoDiscovery Family logoDisney logoHBO logoNBCUniversal logonickelodeon logoPBS KIDS logosesameworkshop logoScreen Vision Media logoSony Pictures logoTime Warner Cable logoViacom logoVH1 logoWB logoWWE logo

Technology

ebay logofacebook logoGoogle logoHonda logoMicrosoft logoPhilips logowearsafe logo

Digital & Console Gaming

2K logoActivision logoBlizzard Entertainment logoCartoon Network logoDisney Interactive logoEA logogazillion entertainmentLego logoKonami logonickelodeonNintendo logoSpinmaster logoWB logoXBOX logoWizard 101 logo

Toy & Game

Big Potato logoCrayola logoFisher-Price logoHasbro logok'nex logoKONAMI logoLionel logoLEGO logoMATTEL logoPokemon logoPlayPower logopley logoRadio Flyer logoSchleich logoSpinmaster logoWild Planet logo

Food & Beverage

American Beverage Corporation logoAramark logoBirds Eye logoBlue Bunny logoCadbury Schweppes logoCampbell's logoCoca-Cola logoConAgra Foods logoDannon logoDawn Food Products, Inc. logoDR PEPPER SNAPPLE GROUP logoFERRERO logoFrito-Lay logoGENERAL MILLS logoGivaudan logoHEALTHY WEIGHT COMMITMENT FOUNDATION logoHERSHEY'S logoHidden Valley logoKellogg's logoLALA logoLittle Debbie logoMondelez International logoNestle logoPEPPERIDGE FARM logoPEPSICO logoPost logoQuaker logoSPROUT Organic Foods logosymrise logoTetra Pak logotopps logoUnilever logoWRIGLEY logo

Restaurant

Arby's logoBuffalo Wild Wings logoChick-fil-A logoDunkin' Donuts logoFriendly's logoMcDonald's logoQdoba Mexican Grill logoWendy's logo

Health & Wellness

aetna logoCenter for Health Promotion logofastaff Travel Nursing logoFirst logoGuthy | Renker logoHarvard Pilgrim Health Care logoiHealth logoMEDLINE logoNemours logonovo nordisk logo

Infant & Toddler Care

mommy's BLISS logoNUK logoSPROUT Organic Foods logotommee tippee logo

Retail

AMERICAN EAGLE OUTFITTERS logoDICK'S SPORTING GOODS logoGGP logoKOHL'S logoTARGET logoToys "R" Us logo

Packaged Goods

ACCO BRANDS logoCLOROX logoCrayola logoHallmark logoiHealth logoJarden Consumer Solutions logoJohnson & Johnson logoKimberly-Clark logoMead logomethod logoYankee Candle logoP&G logoUnilever logo

Apparel & Footwear

AMERICAN EAGLE OUTFITTERS logoCONVERSE logoELEVEN JAMES logoFILA logoReebok logoVF Corporation logoWrangler logo

Education

2U logoColumbia Business School logo HarperCollins logoHOOKED ON PHONICS logoMead logoMerrimack College logo National Geographic Kids logoPBS Kids logoReading Rainbow logoSCHOLASTIC logosesameworkshop logoSREB: Southern Regional Education Board logo

Publishing

Guinness World Records logoHarperCollinsNational Geographic Kids logo The Washington Post logo

Hospitality & Family Experiences

Great Wolf Lodge logoGuinness World Records logoHilton Worldwide logoRipley Entertainment, Inc. logoZumba Fitness logo

Insurance

aetna logoLiberty Mutual Insurance logoMassMutual logoSafeco Insurance logo

Non-Profit & Government

AAF: American Advertising Federation logoAmerican Heart Association logoCharles Schwab Foundation logoDepartment of Defense logoFred Rogers Center for early learning and children's media logogirl scouts logoHealthy Weight Management Commitment Foundation logoInternational Olympic CommitteePBS Kids logoReading Rainbow logosesameworkshop logoSREB: Southern Regional Education Board logoSt. Jude Children's Research Hospital logo

Agencies

alloy media + marketing logoArnoldworldwide logoArthur D. Little logoBBDO logoThe Burns Group logoC3 logoCREATA logoCCD Innovation logoCircle One Marketing logocohn&wolfe logoCreative Energy logoDigitas logoencircle marketing logoGMMB logoHill Holiday logoInsignias Global logoJack Morton logoJ W T logoKaplan Thaler Group logoLeo Burnett Worldwide logoMcGarryBowen logoMechanica logoMediacom logoMedia Storm logoMerkley and Partners logoMullen logoNielsen logoRice McVaney CommunicationsSpirit! Marketing logoSylvain Labs logoUproar logoY&R: Young & Rubicam logo