At Smarty Pants our clients are our family. We are proud to collaborate with many of the world’s best corporations and non-profits.

Smarty Pants is our go-to research and strategy firm. Their researchers and strategists offer best-in-class thinking and actionable insights. “
– Jenny Ferguson, Consumer Insights and Research Director, C3

I loved working with Smarty Pants. They were very engaged in our project and fun to work with on a daily basis. We'll definitely work with them again!”
– Michelle Belna, Market Insights Analyst, major CPG company

Smarty Pants understands kids & moms better than anyone in the business. They have been an invaluable partner for 10+ years."
– Scott Silverstein, Former President of Topps, Founder of CaseyBoy

Smarty Pants operates with integrity, extreme attention to detail and provides strategic insights with an appreciated, witty sense of humor!"”
– Andrea H., Sr. Market Research Manager, leading apparel company

The insights you guys uncovered for us have been so valuable. We have found all kinds of ways to leverage them. Best money I’ve spent all year!"
– Lynne Vandeveer, Chief Marketing Office, PlayPower

You guys make our jobs easier because of how wicked smart and knowledgeable you are about our industry. “
– Arwen Hunter, Manager of Research and Consumer Insights, Spin Master

Smarty Pants is such a partner...genuinely interested in our business, incredibly knowledgeable about the target and invested in helping us succeed. "
– Anthony Trani, Sr Marketing Manager, Bazooka Candy Brands, Topps

We are continually impressed by Smarty Pants' wisdom, professionalism & enthusiasm; I would recommend them to any organization."
– Jennifer Kotler, Ph.D., AVP, Domestic Research, Sesame Workshop

When we've got a research need, Smarty Pants is our go-to partner."
– Jeff Dworzanski, Brand Manager, Bazooka Candy Brands


Digital & Console Gaming

Toy & Game

Food & Beverage


Health & Wellness

Infant & Toddler Care


Packaged Goods

Apparel & Footwear



Hospitality & Family Experiences



Non-Profit & Government