The Playthings of 2018

The top play brands and how they rank among kids today


The Playthings of 2018 reveals the top 25 play brands among kids across different measures. This five-page report announces the overall top 25 play brands based on KIDFINITY—a proprietary metric that combines several measures. It also lists the top brands based on kids' perceptions of popularity, fun, and cool, with results filtered by age or gender to highlight differences.

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