Play & Playthings Report

An in-depth exploration of play trends and the brands driving them forward


Welcome to Play & Playthings, a comprehensive look at the macro- and micro-trends in children's play. The BRAND LOVE data included in the report are based on U.S. kids and tweens ages 6-12, though many of the trends are globally inspired.

The 60+-page report details kids' and tweens' physical and digital play patterns, and the brands they use to bring their favorite pastime to life. Learn about 12 contemporary play trends, from Poo, Goo and Ewww to Cracking the Code. Discover what's next in the report's Future of Play projection.

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