Kid & Family Trends Report

20 global trends driving youth culture today


Welcome to the Kid & Family Trends Report featuring fresh cross-category trends and fads among youth and families. Trends span preschoolers to teens across the globe, covering categories ranging from technology to food and beverage. The 20 trends also include data on the affinities, perceptions, and usage of over 375 brands included in the annual BRAND LOVE® study.

Trends are derived from industry news, case studies, primary qualitative research, and quantitative findings from Smarty Pants' proprietary studies.

Offered as an annual subscription in 2019, the full report is now available in 2020. Trends can be purchased individually at $1.2K each, or a compilation of the entire 20-trend collection is available as a 120-page report with a special bundled price of $15K.

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2019 Kid & Family Trends Preview

Click to preview the 2019 full report