Kid & Family Trends

20 global trends driving youth culture today


Welcome to the Kid & Family Trends subscription, a steady stream of fresh, cross-category trends and fads among youth and families in 2019. Trends span preschoolers to teens across the globe, covering categories ranging from technology to food and beverage. The 20 trends also include data on the affinities, perceptions, and usage of over 375 brands included in the annual BRAND LOVE® study.

Offered as an annual subscription, purchasers receive two trends monthly. Trends are derived from industry news, case studies, primary qualitative research, and quantitative findings Smarty Pants' proprietary studies.

2019 trends can be purchased individually at $1.2K each, or a compilation of the entire 20-trend collection is available as a 120-page report with a special bundled price of $15K. A compilation of all 2018 trends is also available as a 146-page report at a discounted $14K.

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2019 Kid & Family Trends Preview

Click to preview the 2019 full report

2018 Kid & Family Trends Preview

Click to preview the 2018 full report