Loads of Fun

A look at the potty-themed products making a big stink

$1,000

Loads of Fun is a three-page report that explores the "number two" fad of 2018. Potty-themed toys, apparel, school supplies, digital experiences, and more are making a big stink across the country. Read about the importance of mindless fun and benign rule breaking, particularly for a generation dealing with heavy, adult problems.

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