Early Decisions

Unpacking the mounting academic pressures kids and parents face in the college admissions marathon

$1,200

Early Decisions explores the forces impacting college enrollment and graduation. From recruiting as young as age 10, to growing financial and academic stressors, to the surge in teens opting out of college, this March 2019 trend details critical demographic and attitudinal shifts impacting families, educators and businesses.

The 5-page report includes:

  • Context around the mounting college prep pressures U.S. kids are experiences as early as pre-k, which come from parents, teachers, corporations, tutoring services, toymakers and more
  • The kid and family "pull" being created by colleges to get kids interested early on, including camps, field trips, and talent scouts
  • Data on teen pressures to do well in school and get into superior colleges
  • Data on U.S. teens' post high school plans (spoiler alert: 59% plan to go to a 4-year college)
  • Data on the decline in college enrollment over the last several years
  • Examples of non-traditional careers that some kids are opting to pursue in lieu of college
  • A look at what the future of college in America holds
  • Opportunities for marketers to play a role in the path to college process

This data-rich report includes fresh statistics from trusted secondary sources, including Pew Research Center, National Center for Education Statistics, and Fidelity Investments, among others.

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