YouTube Reigns as Kids' #1 Brand

A review of the Top 50 brands winning with kids across categories


This July 2019 report reveals the Top 50 brands among kids according to Smarty Pants' Brand Love study, with YouTube reigning supreme once again.

Find out which games and IPs are winning with boys, which content providers and creative outlets are wowing girls, and which brands grow in and out of relevance as kids get older. 

The six-page report provides insight into:

  • The brands with the biggest Kidfinity gains of 2019
  • The brands tapping into boys' growing love of all things gaming, digital entertainment and snacks/treats
  • The brands catering to girls' desire for more content, collectibles and creative outlets
  • The brands resonating with younger kids ages six to eight
  • The brands satisfying tweens' expanding digital and physical appetites

The report concludes with an overview of noteworthy brands that are worth keeping an eye on in 2020 and beyond.

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