The Struggle is Real

Inside Gen Z's struggles with stress and depression, and the creative, new solutions helping them cope


This April 2019 trend details the mental health issues that are plaguing Gen Z and the five strategies that have emerged to reverse them.

The exposé begins wtih data on the contemporary drivers of youth anxiety and depression—from pressures to excel in school (in hopes of securing college scholarships), to cyber-bullying and social media angst, to concerns over physical safety that stem from sexual harassment to gun violence.

The report continues with data on youth suicide from around the globe (it's scary!) and the "all hands on deck" efforts that are being made by legislators, educators, parents, corporations and young people to create a happier, healthier Generation Z.

Learn about:

  • How rage rooms in Houston, Jakarta and everywhere in between are helping young people "let it out"
  • How schools are trying to balance digital security measures with respect for students' privacy
  • How the mindfulness movement is spreading through schools around the world
  • Which apps have been developed to help those as young as 5 find their inner calm
  • New categories ("chewelry," CBD-infused gummies and drinks, weighted stuffed animals and more) and promising to relieve young stress

The Struggle is Real concludes with nine, actionable opportunities for developers and marketers.

This trend report is derived from Smarty Pants' global trendspotting, branded case studies, and new data from trusted secondary sources like UNICEF, Pew Research Center and American Psychological Association.

This six-page, easy-to-read trend is delivered right to your inbox in PDF format.

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