This June 2019 report takes readers inside the pampered lives of contemporary pets.
The trend details the humanization of four-legged friends and family members, as well as the products developed (and enhanced) to better meet their (perceived) needs.
The eight-page report provides insight into:
The report concludes with opportunities for marketers to better understand and cater to the evolving, pet-centric family.
The Luxurious Life of Pets is a must-read for marketers and developers who wish to meet the needs of pet parents (and "siblings") in 2019. In addition to proprietary data from Smarty Pants' Project 24 study, the trend includes data on pet products and services from the likes of Nationwide and the American Pet Products Association.
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