Scary Good!

A delightful exploration of Halloween confection sales and innovation


A five-page report on seasonal Halloween confection sales, innovation, and the brands winning (and souring) with kids, this October 2019 trend is a sweet treat for all.

Readers will gain insight into: 

  • The Halloween season's global financial impact
  • The treats that top kids' candy/confection lists
  • The brands winning market share in the U.S. and beyond
  • How snack brands are earning spots in kids' Halloween candy buckets with re-imagined packaging

Scary Good! is a data-rich report sourced from Smarty Pants' proprietary Brand Love study, and other reputable sources including data from the National Retail Federation and Food Business News.

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