How Kids Are Commanding

An analysis of the growth of smart speakers and digital assistants


How Kids Are Commanding speaks to the recent phenomena of smart speaker devices being rapidly adopted into homes. With kids often becoming savvier with technology than their parents, digital assistants provide yet another front for them to outpace the household decision makers. This five-page report illustrates how kids feel about the most prominent brands in the space as well as how tech developers are striving to meet families halfway in an atmosphere where many adults still lack trust in the devices.

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