Branded Influencers

A lesson in how kids are becoming their own brands


Branded Influencers covers the recent trend of kids coming a long way from playing with slime on YouTube to now having their own line of products available at retail outlets. But players like Ryan, Evan and Jillian aren't the only names in the game. This three-page report shows that they're getting offscreen help from heavy hitters in the entertainment industry.

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