Paige came aboard the Smarty Pants train in the Spring of 2021, but she’s been a self-proclaimed “fangirl” of the company since 2015 when she had the opportunity to hear our company president present to her college marketing class. She knew then that market research was her calling and Smarty Pants was where she wanted to apply her gifts.
Now an analyst-level “Insights Whiz”, Paige serves a key support role on qualitative research initiatives across categories and consumer segments. Her responsibilities include everything from recruit management to topline reporting to eye-catching presentation development.
Paige brought to Smarty Pants her love of analyzing peoples’ mindsets and behaviors and a penchant for constructing impactful stories driven by data and human insight. She has a great design “eye” and a social media savvy that’s second to none. And she understands what makes contemporary consumers tick -- particularly when it comes to entertainment, retail and social issues.
Paige began her career as an Associate Social Specialist at The Buntin Group, the leading advertising agency in Nashville, TN. There, she developed social strategies and extracted media analytics to make thoughtful, strategic recommendations for companies like packaging giant Huhtamaki North America, restoration specialists SERVPRO, and the Kentucky Lottery.
Paige is a graduate of East Tennessee State University who holds both a bachelor’s degree in Media and Communication and a master’s degree in Brand and Media Strategy. In true Smarty Pants fashion, she completed both degrees with a 3.9 GPA! Additionally, she studied International Branding and Global Communications during a semester in Paris, France. Oh là là.
A leader through and through, Paige served as the president of ETSU’s American Advertising Federation chapter while she was in college. She remains an active member of the Nashville chapter of AAF.
Paige currently resides in Nashville, TN, where you can find her embracing Music City by attending every live music event she can find. When she isn’t binge-watching the hottest new reality TV series, that is.
