The world’s best youth and family marketers rely on Smarty Pants for custom research, consulting and innovation. From consumer immersions to innovative fieldwork to brand positioning refreshes, we specialize in creative, actionable solutions to meet your business needs.


Our seasoned youth and family researchers, moderators and brand strategists are experts in uncovering opportunities and evaluating product and marketing efforts at all stages of development. 

  • New Product & Category Exploratories
  • Product Concept & Prototype Evaluation
  • Package, Name, & Design Evaluation
  • Usability Testing
  • Communications Evaluation
  • Segmentation Studies
  • Attitude & Usage Studies

strategic consulting

Staying ahead in the youth and family marketing game requires target expertise, knowledge of product and marketing best practices, and a deep understanding of cultural trends. Smarty Pants execs bring this wisdom as strategic partners who offer:

  • Consumer Immersions
  • Workshop Facilitation
  • Expert Speaking Engagements
  • Short-term Consulting
  • Long-term Partnerships

brand positioning

Whether your existing brand needs re-positioning or you have a new-to-the-world brand, our positioning experts will ensure you identify the right target and the most compelling brand proposition. Part of our formula for success includes our proprietary Get in Position™ process that includes steps like: 

  • Internal Brand Audit
  • Exploratory Research with Consumers
  • Positioning Concept Development
  • Qualitative Concept Assessment
  • Qualitative Validation of Positioning Direction

product innovation

Smarty Pants partners with many of the world’s leading marketers to develop winning new products and services for kids, tweens, teens and families. We employ a consumer-centric, co-creation process that results in concepts that are not only innovative but also poised for success in the marketplace.