Christina brings a sharp, expressive mind to the development and execution of strategic
research of every stripe, be it quantitative (her fave and core competence), qualitative,
digital, mixed method, or secondary.
From designing buzzy methodologies to penning an insights-rich story, Christina creates deliverables that matter: informing, inspiring, and catalyzing clients.
She launched her career with a graduate degree in account planning at the VCU Brandcenter, which informed her ability to elevate insight to action and frame findings in a larger context.
From there, Christina joined Insight Strategy Group, where she helped conduct proprietary qual/quant research, including consumer segmentation studies, authority studies, and new product development/marketing for a pop culture clientele.
Most recently, at Red Lantern Strategy, Christina’s work focused on hybrid methodologies, including app-based surveys, digital mark-ups, and ideation workshops as well as brand-centric work including brand positioning and opportunity studies. She also regularly authored PR hooks that framed research for commercial publication such as The Huffington Post.