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Blake Morin - Insights Guru

Blake is a gifted researcher who manages several of Smarty Pants' entertainment, toy and food & beverage accounts. He joined the Smarty Pants team in early 2019 with more than 12 years of qualitative and quantitative research experience and has proven to be nothing short of a true smarty pants. From project conceptualization to final deliverables, Blake impresses.

As a research practitioner, Blake prides himself on being intuitive, concise and detail-oriented. As a consultant and storyteller, he distills complex data into actionable stories that positively impact clients' business plans and outcomes.

Blake began his research career as a senior consultant at online consumer community and custom research provider C space. In this role, Blake provided research design, analysis, reporting and project management services to high-profile CPG, financial services, apparel, technology and travel clients.

Most recently, Blake served as senior data insights manager at Forrester. During his four-year tenure, he was responsible for providing insightful and timely analysis of quantitative data to clients in the social media, technology and financial services industries.

Blake graduated magna cum laude from St. Joseph's College of Maine with a BS in communications and print journalism. He also holds a MA in integrated marketing communications from Emerson College.

Blake and his wife live just outside of Boston, in beautiful Arlington, MA. He enjoys skiing, running, reading, cooking, traveling, and being in the sun.

Blake Morin | LinkedIn

Fun Facts

  • Is a two-time marathoner who hopes to get in good enough shape to consider running another—someday
  • Is a Canadian dual-citizen who is trying to learn French and connect with his Quebecois roots
  • Has been the best man in four weddings, and has attended about 40 others (they're all special!)
  • Was a concierge for a credit card company, where he helped organize weddings, plan American Girl doll parties and told many people that "no, you can't eat at The French Laundry tonight if you don't have reservations."