Three Cheers For The New (School) Year

An upbeat look at the positive halo surrounding the 2019 back to school season

$1,200

This August 2019 report explores the optimistic and hopeful undertones of the 2019 back to school season - from gleeful marketing to mindful-focused yoga mats on school supply lists. Chock-full of data from the 2019 Brand Love study, the report reveals the retailers and etailers parents are giving an A+ (and their dollars) to this school year.

The eight-page report provides insight into:

• The astounding financial impact of the back to school season
• The tech-forward evolution of the back to school shopping experience
• The brands parents and kids turn to for their back to school needs
• The brands leveraging the BTS season to give back to parents, students, teachers and schools in need
• The mindfulness movement replacing punishment with meditation, yoga and other wellness-based alternatives

The report concludes with a robust list of opportunities for marketers to leverage the excitement that comes with a new school year to expand their reach and develop fruitful relationships with kids and parents alike.

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