wtyree@asksmartypants.com
(203) 847-5766

Wynne Tyree

Chief Smarty Pants

  • Founder and president of Smarty Pants with more than 15 years experience as a strategic planner, moderator, data analyst and brand consultant for many of the world’s most respected CPG, food and beverage, technology, toy and entertainment companies
  • Highly respected thinker, speaker and strategist who eats, sleeps and breaths kids and families and how best to develop for and market to them
  • Gifted researcher with a mastery of qualitative and quantitative methods and why and how to use both
  • Author of “Conducting Research with Children” – available through Henry Stewart Talks
  • Regular contributor to online and print publications such as Ad Age, Youth Markets Alert, Brandweek, Kidscreen and Quirk’s who has also been featured on ABC’s World News Tonight
  • Frequent presenter and chairperson for youth and family marketing conferences
  • Former VP and founder of the research and strategy practice at a small kid agency in CT, where she developed a love for conducting research with kids and guiding clients through their business challenges
  • Brand Planning ex-patriot of Grey Advertising (NYC) who refined her consumer insights and brand positioning skills partnering with marketing giants such as P&G, 3M, and Campbell’s
  • Former Research Executive at Young and Rubicam (NYC) who studied how consumers develop relationships with brands via extensive work on the agency’s Brand Asset Valuator (BAV) model
  • Magna cum laude graduate of Syracuse University who then obtained her Masters at Temple University - both degrees in Social Science
  • LinkedIn
  • Google+
Fun Facts about Wynne
  • Happily married mom of three cool kids ages 9, 5 and 1
  • Is always game for a trip to the beach or another country…or even the family “are we there yet?” road trip
  • A not-so-secret Bravo-holic
  • Speaks Spanish and loves Latin music, food and dance
  • Scoots around town on a Vespa when she isn’t in mom mode
  • Looking forward to running her fourth 5K in May
  • Not surprisingly was a cheerleader many, many years ago 

Wynne's Album