In the News
Smarty Pants is a proud contributor to the youth and family research and marketing industry. We regularly write for major publications and present at industry events. See what we're up to and what we have to say. Or check out the Press Release Library.
Press Release Library
Peruse our public press releases to see what's going on at Smarty Pants. From Young Love findings to staffing announcements, this is the place to get the official word.
Gwen Radsch Joins Smarty Pants Market Research Firm
May 09, 2013
Youth and family research and consulting firm, Smarty Pants®, continues to strengthen its research team by adding veteran talent Gwen Radsch. Joining the organization as Insights Genius, Radsch leads both custom and syndicated initiatives for...
Christina Figueredo Joins Smarty Pants Market Research Firm
May 02, 2013
Youth and family research and consulting firm, Smarty Pants®, announces another new hire to its rapidly growing research team. Christina Figueredo has joined the organization as Insights Prodigy, a strategic role focused on designing, executing...
Smarty Pants Adds Elisabeth Lamar
April 23, 2013
Youth and family research and consulting firm, Smarty Pants®, announced today that Elisabeth “Liz” Lamar has joined the organization as Qualitative Research Prodigy. In this role, Ms. Lamar serves as a field director and research analyst on...
Melanie Shreffler Joins Smarty Pants Market Research Firm
April 15, 2013
Youth and family market research and consulting firm, Smarty Pants, announced today that Melanie Shreffler has joined the organization as Trends & Insights Guru. In this new role, Ms. Shreffler manages the company’s marketing, media, and general...
Girls Becoming Fans of Boy Brands
November 14, 2012
Girls might be into pink, pop stars, and ponies, but some of the fastest growing brands among girls are those that might be considered boyish, according to Young Love™, the nation’s largest study of brands among kids aged 6-12. The annual study,...
Alisha Kolski Snow Joins Smarty Pants As Insights Sage
October 28, 2011
Youth and family research and consulting firm, Smarty Pants, announced today that Alisha Kolski Snow has joined the organization’s executive team as Insights Sage.In this new role, Ms. Snow serves as a senior qualitative and quantitative research...
Smarty Pants LLC Reaches Trademark Infringement Settlement
July 18, 2011
Youth and family market research and consulting firm Smarty Pants LLC (www.asksmartypants.com) has successfully settled a trademark infringement dispute with SmartyPants Research Services LLC. The Tennessee-based Smarty Pants LLC (dba Smarty...
Facebook Quickly Becoming a Favorite Among Kids Under 12
November 19, 2010
Facebook may not officially allow those under 13 to create accounts, but that’s not stopping 1st-6th graders from naming the site as one of their Most Loved Brands of 2010. According to Young Love, an annual study by leading youth and family...
New Study Finds Dramatic Drop In Kid Love For Obama
October 30, 2010
If kids are any indication of the nation’s sentiments toward the President, Democrats have reason to be worried at the polls on Tuesday. Obama’s Kidfinity™ ranking dropped on the list of Kids’ Most Loved Brands by 65 positions in the past year,...
Smarty Pants Appoints Patty Clark As Senior Research Director
August 09, 2010
Youth and family research and consulting firm Smarty Pants announced today that Patty Clark has joined the organization’s executive team as Senior Research Director. In this new role, Ms. Clark will help lead the firm’s qualitative and...
Smarty Pants Appoints Michelle Poris, PH.D. As Senior Research Director
April 01, 2010
Youth and family research and consulting firm Smarty Pants announced today that Michelle Poris, Ph.D. has joined the organization’s executive team as Senior Quantitative Research Director. In this new role, Dr. Poris will work closely with...
Smarty Pants Unveils New Family-Focused Company Logo
January 20, 2010
Smarty Pants® youth and family research and consulting firm introduced today a new company logo and visual identity system. The movement from the Smarty Pants® “boy” logo to a family-centric system reflects the evolution of the youth marketing...
Smarty Pants® Study Finds Moms Want Familiar, High-Quality Brands That Delight The Whole Family
November 24, 2009
Crayola and Disney top Moms’ Most Loved Brands of 2009, according to a Smarty Pants® study of more than 4,500 mothers of 6- to 12-year-olds. With Momfinity™ scores of 902 and 895, respectively (out of a possible 1,000), the study reveals that...
Wii, DS, Oreo and McDonald’s Top Kids’ Most Loved Brands List
October 08, 2009
Kids participate in more than $500 billion in consumer spending every year. Parents consider their preferences in categories ranging from school supplies to desserts to family entertainment. Market research and consulting firm Smarty Pants® reveals...
Smarty Pants Is Thrilled To Welcome Meredith Franck As The Newest Member Of The Smarty Pants Family
January 14, 2008
Meredith joins Smarty Pants as our New Marketing Marvel. And her experience warrants the title. She is an accomplished marketing and advertising veteran with over 15 years of experience managing packaged goods, food and beverage, apparel and...
The ‘New American Dad’ Creates New Opportunities For Marketers
June 05, 2007
More than 80% of fathers report being solely responsible for or sharing in the family purchase decisions in categories ranging from fast food dining to DVDs to toys and games. However, few marketers are talking to this growing segment, according...
September 09, 2012 - Atlanta, GA
May 07, 2012 - Miami, FL
September 13, 2011 - ETSU
November 14, 2012
January 02, 2012
October 31, 2011
