In the News
Smarty Pants is a proud contributor to the youth and family research and marketing industry. We regularly write for major publications and present at industry events. See what we're up to and what we have to say. Or check out the Press Release Library.
News Coverage and Publications
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Girls Becoming Fans of Boy Brands
November 2012
Girls might be into pink, pop stars, and ponies, but some of the fastest growing brands among girls are those that might be considered boyish, according to Young Love™, the nation's largest study of brands among kids aged 6-12. The annual study, conducted by leading youth and family research firm, Smarty Pants, ranks kids' and moms' affinity for 250 brands each year. The study shows that girls are rapidly becoming fans of "boy brands" — from construction toys to superheroes to sports gear.
Who Do They Love?
January 2012
Nearly two years ago, my husband and I adopted a little boy from Ethiopia. He was 11 months old when he came to the US. He didn't yet speak, and he had never heard a word of English. Within a few months, he woke up every morning saying, “Hi-pa. Hi-pa." We assumed it was an Amharic word for bottle or “Get me out of this crib.” Much to our surprise, we soon figured out that he was asking for the iPad!
Smarty Pants Hires Alisha Snow
October 2011
In the US, youth and family research and consulting firm Smarty Pants has announced the appointment of Alisha Kolski Snow to the executive team with the title of Insights Sage. Snow recently worked as a Senior Manager for Global Consumer Insights at Hasbro.
Youth Marketer Joins Smarty Pants
October 2011
Youth and family research and consulting firm Smarty Pants has appointed former Hasbro exec Alisha Kolski Snow to the role of insights sage, where she will serve as a senior research director and business strategist for the organization.
The iGeneration: There’s a Market for That—and It’s a Big, Influential One, Too
October 2011
They are intelligent and empowered consumers with tech knowledge and marketing savvy unlike any other generation. They've got plenty of discretionary income, but their real power is the influence they hold with peers and in household-buying decisions.
No Longer a Party of One
February 2011
In this month's Quirk's magazine, Wynne Tyree contributed a fascinating article on marketing to families.
Mattel’s Got a Monster Holiday Hit, But Will Franchise Have Staying Power?
December 2010
Good luck finding Ghoulia Yelps this Christmas. The newest doll in Mattel's hot Monster High line has "not lasted on the shelf more than 21 minutes," said TimeToPlayMag.com editor-in-chief Jim Silver. In fact, Mattel has stopped selling the dolls -- its first original franchise since Hot Wheels in 1968 -- on its website anymore, and a spokeswoman said the company is "producing everything we can."
Smarty Pants Hires Dr. Michelle Poris
April 2010
In New York, youth and family research consultancy Smarty Pants has appointed Dr. Michelle Poris as Senipr Qualitative Research Director to support growth of the firm's custom and syndicated research services.
Kids Will (And Want To Be) Kids
February 2010
Marketers estimate that young consumers participate in more than $500 billion in consumer spending each year. While the dollar amounts vary, there is consensus that kids and tweens are critical consumers to reach for three basic reasons...
Moms Love Brands With Cross-Generational Appeal
December 2009
Nintendo DS, Wii, Oreo, and McDonald’s may top the list of most-loved brands among 6-12 year olds, but moms prefer Crayola, Disney and M&M’s, according to marketing agency Smarty Pants’ “Young Love” report on the 100 most loved brands among mothers and kids aged 6-12.
September 09, 2012 - Atlanta, GA
May 07, 2012 - Miami, FL
September 13, 2011 - ETSU
April 23, 2013
