In the News
Smarty Pants is a proud contributor to the youth and family research and marketing industry. We regularly write for major publications and present at industry events. See what we're up to and what we have to say. Or check out the Press Release Library.
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The world is a scary place, even for teens. They're coming of age in a time when bad things happen to good people on a mass scale, a time in which a normal day can turn ugly in the blink of an eye. Their young lives have been marked by horrific events: 9/11, Virginia Tech, and, in the past year, shootings at a crowded Colorado movie theater and Sandy Hook Elementary School. Bolstered by a 24-hour news culture on social media, such events can seem inescapable for today's teens. Read More...
After years of pop culture and reality TV focusing on the beautiful and privileged (think "America's Next Top Model" and "Keeping Up With The Kardashians"), the trend as lately shifted to a more rustic flavor (think "Buck Wild" and "Swamp People"). And today's teens can't get enough of the redneck trend. From fashion to music to TV, redneck and country culture has filtered into nearly every aspect of teens' lives. Smarty Pants Trends and Insights Guru, Melanie Shreffler, explains why. Read More...
In this article from the LA Times, Smarty Pants Trends and Insights Guru Melanie Shreffler comments on how Ellen Degeneres has developed a loyal following among Millennials through savvy use of social media and her willingness to be herself on camera. Read More...
Girls might be into pink, pop stars, and ponies, but some of the fastest growing brands among girls are those that might be considered boyish, according to Young Love™, the nation's largest study of brands among kids aged 6-12. The annual study, conducted by leading youth and family research firm, Smarty Pants, ranks kids' and moms' affinity for 250 brands each year. The study shows that girls are rapidly becoming fans of "boy brands" — from construction toys to superheroes to sports gear.
Nearly two years ago, my husband and I adopted a little boy from Ethiopia. He was 11 months old when he came to the US. He didn't yet speak, and he had never heard a word of English. Within a few months, he woke up every morning saying, “Hi-pa. Hi-pa." We assumed it was an Amharic word for bottle or “Get me out of this crib.” Much to our surprise, we soon figured out that he was asking for the iPad!
In the US, youth and family research and consulting firm Smarty Pants has announced the appointment of Alisha Kolski Snow to the executive team with the title of Insights Sage. Snow recently worked as a Senior Manager for Global Consumer Insights at Hasbro.
Youth and family research and consulting firm Smarty Pants has appointed former Hasbro exec Alisha Kolski Snow to the role of insights sage, where she will serve as a senior research director and business strategist for the organization.
They are intelligent and empowered consumers with tech knowledge and marketing savvy unlike any other generation. They've got plenty of discretionary income, but their real power is the influence they hold with peers and in household-buying decisions.
In this month's Quirk's magazine, Wynne Tyree contributed a fascinating article on marketing to families.
Good luck finding Ghoulia Yelps this Christmas. The newest doll in Mattel's hot Monster High line has "not lasted on the shelf more than 21 minutes," said TimeToPlayMag.com editor-in-chief Jim Silver. In fact, Mattel has stopped selling the dolls -- its first original franchise since Hot Wheels in 1968 -- on its website anymore, and a spokeswoman said the company is "producing everything we can."
December 11, 2013
November 04, 2013