Beyond Our Backyard

Smarty Pants is committed to providing our clients with the game-changing research and insights necessary to win with today’s youth and families. We are also committed to giving back to kids and families along the way, since they are at the heart of everything we do. Through community sponsorships and giving initiatives, and the support of many of our client partners, we are delighted to help make a difference beyond our backyard.

Giving Initiatives

Building a great business is about more than making a profit; it's also about making a difference. At Smarty Pants, we make it our business to have at least one major giving initiative per year. It's our small way of making a difference in the lives of American families...and remembering what's really important.

2011 Year-End Giving Initiative

In 2011, each Smarty Pants staffer was given a year-end "allowance" to donate to a charity of his or her choice. We had historically asked our client friends for support, but in 2011 we decided to give more from withinTogether we gave over... More >

2010 Teen Giving Initiative

We ended 2010 by donating more than $15,000 in clothes, shoes, food and necessities to teens in need!  From California to Connecticut to Tennessee, the Smarty Pants staff partnered with local organizations to make a difference in the lives of... More >

2009 Giving Back

2009 was a particularly tough year for businesses.  But it was an even harder year for American families.  Our 2009 giving was done at a local level to ensure kids and parents in our own backyards were assisted.  From clothing donations to food... More >

2008 Nationwide Gift Giving

In 2008, we shared more than $15,000 in clothing, toys and cash to worthy causes in each of the six cities where Smarty Pants has offices!  Our staff was able to deliver linens and school supplies to teens in Compton and toys and toiletries to... More >

2007 Holiday Party

In 2007, we donated $6,000 in toys to the Carver Rec Center in Johnson City, TN.  The kids had an amazing Christmas party that was such a joy to watch.  The kids loved their Nerf blasters, Heelys, Razor scooters, Nikes and American Eagle gear!... More >

2006 Year-End Giving

In 2006, we donated $5,000 to Fresh Youth Initiatives in NYC.   This amazing organization is run by kids (who are arguably in need) who spend their time helping those they believe are truly in need.  They give to their community via service... More >