Smarty Pants is our go to research and strategy firm. Their researchers and strategists offer best-in-class thinking and actionable insights. "
– Jenny Ferguson, Consumer Insights and Research Director, C3

In the News

Smarty Pants is a proud contributor to the youth and family research and marketing industry. We regularly write for major publications and present at industry events. See what we're up to and what we have to say. Or check out the Press Release Library.

Events and Activities

Join us at an upcoming conference or read about past events and activities. Click an event below to see where we're headed or what we've been up to.

2003 Kid Power Conference

2003 Kid Power Conference

May 01, 2003 - Lake Buena Vista, FL

Wynne Tyree addressed the crowd at the 2003 Kid Power conference about “Making Kids the Focus: How to Create a Fun and Meaningful Research Program.”

2003 Kid Power Food and Beverage Conference

2003 Kid Power Food and Beverage Conference

January 23, 2003 - New Orleans, LA

  •  “Choosing the Right Target Market: Kids, Moms or Both?”
  •   “Fads, Trends and Timeless Kid Needs” 
2002 Tween Power Conference

2002 Tween Power Conference

November 10, 2002 - Phoenix, AZ

As far back as 2002, we were presenting talks like “What’s Cool and What’s Cooling Off With America’s Kids” at leading kid conferences.

2002 Newspaper Association of America Marketing and Advertising Symposium

2002 Newspaper Association of America Marketing and Advertising Symposium

June 07, 2002

“What is a Tween?” 

2002 Kid Power Conference

2002 Kid Power Conference

May 03, 2002 - Lake Buena Vista, FL

Wynne Tyree was asked to speak on the“Eight Megatrends Shaping Kids Lives.”