About the Family Business
Smarty Pants is a full-service market research and strategic consulting firm dedicated to helping corporate and non-profit clients better understand and connect with youth and families. We are a woman-owned business staffed with research and marketing experts who bring experience, talent and passion to every initiative. Our work centers around five core competencies.
Our seasoned youth and family researchers, moderators and brand strategists are experts in uncovering opportunities and evaluating product and marketing efforts at all stages of development. Our custom research services and creative deliverables are second to none.
Whether your existing brand needs re-positioning or you have a new to the world brand, our positioning experts will ensure you identify the right target and the most compelling brand proposition.
In addition to groundbreaking custom research, Smarty Pants conducts Young Love each year. This syndicated study of kid and parent brand affinity is a must-have for youth and family marketers. Results from the 2011 study are now available. See which brands top the lists below.
Staying ahead in the youth and family marketing game requires an awareness of trends as well as the product and marketing strategies that do and don’t work. Smarty Pants executives bring this wisdom to our partners.
Smarty Pants partners with many of the world’s leading marketers to develop winning new products for kids, tweens, and teens. We employ a consumer-centric process that results in concepts that are not only innovative but feasible in the marketplace.