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Wynne Tyree

Chief Smarty Pants

Founder and president of Smarty Pants with more than 15 years experience as a strategic planner, moderator, data analyst and brand consultant for many of the world’s most respected CPG, food and beverage, technology, toy and entertainment companies
Highly respected thinker, speaker and strategist who eats, sleeps and breaths kids and families and how best to develop for and market to them
Gifted researcher with a mastery of qualitative and quantitative methods and why and how to use both
Author of “Conducting Research with Children” – available through Henry Stewart Talks
Regular contributor to online and print publications such as Ad Age, Youth Markets Alert, Brandweek, Kidscreen and Quirk’s who has also been featured on ABC’s World News Tonight
Frequent presenter and chairperson for youth and family marketing conferences
Former VP and founder of the research and strategy practice at a small kid agency in CT, where she developed a love for conducting research with kids and guiding clients through their business challenges
Brand Planning ex-patriot of Grey Advertising (NYC) who refined her consumer insights and brand positioning skills partnering with marketing giants such as P&G, 3M, and Campbell’s
Former Research Executive at Young and Rubicam (NYC) who studied how consumers develop relationships with brands via extensive work on the agency’s Brand Asset Valuator (BAV) model
Magna cum laude graduate of Syracuse University who then obtained her Masters at Temple University - both degrees in Social Science

Fun Facts about Wynne

Proud mother of an amazing eight-year-old daughter and four-year-old son
Currently expecting her 3rd in late November/early December
Adoring wife of Radames Rodriguez, Smarty Pants co-founder, renaissance man and dad extraordinaire
Grammar, punctuation and spelling Nazi
Radio Disney lover… even when the kids aren’t in the car
Trashy reality TV enthusiast when in need of a guilty pleasure (Yes, Jersey Shore, Real Housewives)
Passionate giver (to the community, to employees, and to those in need)
Spanish speaker who loves Latin music and food and can dance a mean merengue
Bold risk taker who constantly pushes herself and others – from starting an international research empire while nursing a newborn to getting her motorcycle license so she can scoot around town on a Vespa
Holder of secret fantasy to retire from the business world and become a stand-up comic

Wynne's Album

Me and my hubby, Radames

Life aboard the merry-go-round

Celebrating the City Win

With my girls, Steph and Mer