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Ricardo Maldonado

Built and manages the Know-It-All™ panel, Smarty Pants’ online panel of families, representing over 30,000 kids
Plays a key role in conceptualizing, executing and analyzing all custom and syndicated quantitative studies
Began working as a project manager in the 90’s at Market Facts (now Synovate)
Experienced in central location tests, diary studies, phone surveys, mail surveys, and online surveys
Has worked across several industries, including CPG, food and beverages, magazine subscriptions, automobiles, debit card systems, cable, public transportation, and many more in both the public and private sectors
Holds degrees in Sociology from Syracuse University (B.A.) and Temple University (M.A.)
Has worked with Smarty Pants since in 2005
Views the Smarty Pants team as an extended family

Fun Facts about Ricardo

Was born and raised in NYC, back when NYC was both famous and infamous (Blackout of ‘77, anyone?)
Was an altar boy in the Bronx
Married in the Dominican Republic in May 2010
Can be found on the handball courts during the summer
Is an avid karaoke fan
Has appeared on Law & Order, Flight of the Conchords, and was gently pushed aside by Meryl Streep in The Manchurian Candidate (while observing that Liev Schreiber is REALLY tall)
Is still a kid at heart
Favorite video game is Batman: Arkham Asylum (did I mention I was a kid at heart?)
Would make a great judge on American Idol

Ricardo's Album

On our honeymoon in Greece!

Times Square with my wife!

4-wheelin'!

Hyped at Smarty Pants meeting!