.(JavaScript must be enabled to view this email address)
(847) 970-1962

Patty Clark

Senior qualitative and quantitative researcher with 15+ years experience guiding strategic consumer research among the youth and family targets
Respected industry leader with great insights into kids and families, food and beverage, nutrition and wellness, toys and entertainment
Former Research Director at McDonald’s Corporation, where she spent 5 years leading McDonald’s consumer and business research on kids, moms, and the Happy Meal brand
Non-profit research experience has included the Juvenile Diabetes Foundation, Habitat For Humanity, and Ronald McDonald House Charities
Began her research career in advertising at the Leo Burnett Company in Chicago, conducting product and creative development research on Kellogg’s and Keebler brands
In addition to her professional roles, has taught courses for over 10 years in Northern Illinois University’s Graduate School of Business
Has been a featured presenter on the kids target in the MBA program at the University of Notre Dame
Holds a bachelors degree in Behavioral Psychology from the University of Illinois and a masters in Marketing Science from Northern Illinois University

Fun Facts about Patty

Lives in the northern suburbs of Chicago with her husband and 2 teenage sons
“Mom” to 2 gigantic (read: overweight) Golden Retrievers, Nugget and Maisy
Is really a “mountain girl” at heart, and spends her time not working in Park City, Utah, hiking and skiing
Was voted “Most Likely to Succeed” her senior year in high school
Loves to knit, and starts many knitting projects with the BEST intentions to finish them
Has an impressive collection of Ugli Dolls
Makes the world’s best oatmeal chocolate chip cookies
Is an avid “soccer mom” (who has attended over 100 of her own kids’ “travel” games), as well as a USSF Grade 8 Soccer Referee for Pre-School through High School teams

Patty's Album

Me and my hubby, Mark

Clark family photo

Family down time

My boys!