Meredith Franck
Chief Operating Mastermind
- Oversees the company’s day-to-day operations while helping to ensure continued best-in-class service to our clients
- Serves as account manager to key clients including American Eagle, Frito Lay, Microsoft, General Mills, Crayola and Nickelodeon
- Is an accomplished advertising and marketing veteran with over 17 years of experience managing packaged goods, food and beverage, apparel and personal care brands
- Joined Smarty Pants in 2008 as the resident Marketing Marvel, and assumed her current role in early 2010
- Considers her work helping to rebrand the American Heart Association's kid-targeted programs among her most proud work moments at Smarty Pants
- Prior to Smarty Pants, served as Group Account Director at JWT on the Listerine brand, helping to launch their successful kids line of products including Agent Cool Blue and Smart Rinse
- Spent eight years at Grey Worldwide working on Procter & Gamble brands including Pantene, Cover Girl and Pringles (it’s also where she met her current colleagues Wynne and Stephanie)
- Holds a BBA with major concentration in Marketing and minor in Sports Marketing from The George Washington University
Fun Facts about Meredith
- Lives in NYC with her husband and two daughters, Jordan and Riley, ages 6 and 4
- Loves taking pictures of her muses, Jordan and Riley, and has taken over 25,000 photos of them in six years!
- Often finds herself watching iCarly...even after the girls have gone to sleep
- Is a sucker for all As Seen on TV products, including Pajama Jeans (and the Snuggie, of course)
- Has completed nine marathons, including NYC, Chicago, New Zealand and Paris
- Remains upset that she was never a cast member of the Real World, and has yet to come to grips with the fact that she would now be a Real Housewife
- Dreams of a time that she’ll be able to sleep past 6:30 AM
- Considers Halloween to be the most important holiday of the year, and takes her (and her children’s) costumes very seriously


