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Melanie Shreffler

Draws on her six years as a research analyst and reporter covering consumer markets to provide Smarty Pants clients with strategic insights about trends in media, fashion, technology, entertainment, and more
Uses her deep knowledge of culture and love of digging through data to create reports and presentations that help clients better understand kids, teens, and young adults
Always on top of emerging trends, she has served as a resource and contributor to a broad range of publications, including The New York Times, LA Times, USA Today, Forbes, AdWeek, and MediaPost
Managed a daily publication about Millennials and youth marketing as editor in chief at Ypulse while also directing the company’s syndicated research efforts
Former editor of Research Alert and Marketing To Emerging Majorities for EPM Communications, giving her a broad understanding of consumer behavior
Holds a BA in Literature from The Ohio State University, where she also did graduate work in marketing and consumer behavior
Is a Midwesterner by birth but a New Yorker in her heart, giving her a perspective on emerging trends as well as a holistic understanding of American youth

Fun Facts about Melanie

Proud aunt of two nephews and a niece, ages 5, 7, and 9
Is a voracious reader of novels and blogs and secretly wants to become a romance writer
Obsesses over her scooter, a Yamaha Vino, that she rides all over NYC
Has a fascination with demographics, and gets very excited with each U.S. Census data release
Captains a talented bowling team, which is currently on a streak of four league playoff appearances
Has been a “cord cutter” since 2008 and pays close attention to trends in streaming TV and music
Loves cartoons and has a particular passion for Looney Tunes, Kim Possible, and everything Genndy Tartakovsky has ever produced

Melanie's Album

Chatting with co-workers

Taking the plunge

The winning dodgeball team

Soaring to new heights