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Barbara Zamolsky

A fun-loving moderator and ethnographer with great intuition and ability to connect with preschoolers, kids, tweens, teens and their parents
Riva-certified moderator with intensive training in the theory and practice of special tools and techniques of qualitative research
Began at Smarty Pants as the “Playground Coordinator,” leading the company’s recruiting and managing all panel activities
Now a senior qualitative researcher and industry leader who speaks at conferences, conducts research with youth, moms and families and organizes consumer panels
Has led countless projects for Nickelodeon, Girl Scouts, General Mills, Wrigley, ConAgra, Electronic Arts, VIZ Media, Philips, Crayola, Nestle, Lucas Arts and American Eagle…to name a few
Prior to joining the Smarty Pants team, was a recruiter and research consultant at a qualitative facility in Stamford, CT traditional focus groups, ethnographies and on-line bulletin board sessions with adults and children
Started her professional career as an executive search consultant on Wall Street
Holds a BA in psychology from Boston University

Fun Facts about Barbara

Lives in Myrtle Beach, SC with husband Tom and teenage son, Michael
Proudly earned the title of “loudest fan” on her son’s travel baseball team
Is addicted to Angry Birds and Fruit Ninja on her iPad
Loves to bust a move with Just Dance 3 (though her dance skill are up for debate)
Is a certified Skydiver
Boston Red Sox fan-atic!
Has read the Twilight series twice (and is on team Jacob)
Has a secret crush on Gordon Ramsay and wants to audition for Master Chef some day

Barbara's Album

Go Patriots!

Salt is My Best Friend

In the field...literally

In action at Youth Mega 2011