Product Innovation
Smarty Pants partners with many of the world’s leading marketers to develop winning new products for kids, tweens, and teens. We employ a consumer-centric process that results in concepts that are not only innovative but feasible in the marketplace.
New Product Innovation
Whether blazing entirely new territory or brainstorming close-in line extensions, Smarty Pants can lead the charge for the next big thing. From exploratory research to production of BASES-ready concepts to final testing of product prototypes, working with Smarty Pants on new product development initiatives is exactly what it should be - full of insights, category and target expertise, market savvy and FUN! Imagine real collaboration with a talented, consumer-centric partner that knows what it takes to success in the youth and family marketplace.
The Smarty Pants team excels at:
- Uncovering the insights that pinpoint unmet consumer needs and fuel the creative process
- Leading brainstorming and idea development sessions
- Producing exceptionally-rendered digital concepts
- Crafting test-ready, consumer-friendly concept language
- Product naming
- Leading qualitative and quantitative research to evaluate and refine ideas
- Testing final product prototypes before launch
- Developing brand positionings and portfolio management plans
Co-Creation
Many clients now recognize that creating great products is really about co-creating great products. This decision to bring consumers into the product development equation means that end-users play an instrumental, if not most critical, role in the innovation process.
The Smarty Pants Co-Creation process is a multi-phase experience that begins with at-home ideation and ends with co-evaluation. At the heart of the process are in-person Creation Station sessions that allow the entire innovation team to create as one, including:
- Researchers, moderators and strategists
- Marketing executives and brand/category managers
- Engineers/food scientists/product designers
- Kids, tweens, teens and/or parents
- Industry experts/advisors
- Agency creatives and account execs
- Key project stakeholders
Our many success stories using co-creation techniques have shown that breaking down the corporate-consumer wall is worth the time and energy, and the outcome is infinitely more compelling.
If your product pipeline isn't full of amazing ideas you could envision launching next year, give Smarty Pants a call. Our creative, strategic staff is here with a fresh approach to innovation. We're ready to generate market-ready products and services to move your business forward.
