Their innovative methodologies help us delve deeper into the world of families and kids to provide smarter strategies to our clients. "
– Jenny Ferguson, Consumer Insights and Research Director, C3

Press Release Library

Peruse our public press releases to see what's going on at Smarty Pants. From Young Love findings to staffing announcements, this is the place to get the official word.

Press Releases

Smarty Pants Adds Laura Perkins

December 11, 2013

Youth and family research and consulting firm, Smarty Pants®, announced today that Laura Perkins has joined its research team. Perkins, a seasoned qualitative researcher, assumes the role of Insights Guru.

Apple’s Popularity Among Kids 6-12 Is Flattening

November 04, 2013

Apple may still find itself among the top 25 brands in the hearts and minds of today’s youth, but its popularity is beginning to level off, according to findings from Smarty Pants's 2013 Young Love® study.

Gwen Radsch Joins Smarty Pants Market Research Firm

May 09, 2013

Youth and family research and consulting firm, Smarty Pants®, continues to strengthen its research team by adding veteran talent Gwen Radsch. Joining the organization as Insights Genius, Radsch leads both custom and syndicated initiatives for...

Christina Figueredo Joins Smarty Pants Market Research Firm

May 02, 2013

Youth and family research and consulting firm, Smarty Pants®, announces another new hire to its rapidly growing research team. Christina Figueredo has joined the organization as Insights Prodigy, a strategic role focused on designing, executing...

Smarty Pants Adds Elisabeth Lamar

April 23, 2013

Youth and family research and consulting firm, Smarty Pants®, announced today that Elisabeth “Liz” Lamar has joined the organization as Qualitative Research Prodigy. In this role, Ms. Lamar serves as a field director and research analyst on...

Melanie Shreffler Joins Smarty Pants Market Research Firm

April 15, 2013

Youth and family market research and consulting firm, Smarty Pants, announced today that Melanie Shreffler has joined the organization as Trends & Insights Guru. In this new role, Ms. Shreffler manages the company’s marketing, media, and general...

Girls Becoming Fans of Boy Brands

November 14, 2012

Girls might be into pink, pop stars, and ponies, but some of the fastest growing brands among girls are those that might be considered boyish, according to Young Love™, the nation’s largest study of brands among kids aged 6-12. The annual study,...

Alisha Kolski Snow Joins Smarty Pants As Insights Sage

October 28, 2011

Youth and family research and consulting firm, Smarty Pants, announced today that Alisha Kolski Snow has joined the organization’s executive team as Insights Sage.In this new role, Ms. Snow serves as a senior qualitative and quantitative research...

Smarty Pants LLC Reaches Trademark Infringement Settlement

July 18, 2011

Youth and family market research and consulting firm Smarty Pants LLC (www.asksmartypants.com) has successfully settled a trademark infringement dispute with SmartyPants Research Services LLC. The Tennessee-based Smarty Pants LLC (dba Smarty...

Facebook Quickly Becoming a Favorite Among Kids Under 12

November 19, 2010

Facebook may not officially allow those under 13 to create accounts, but that’s not stopping 1st-6th graders from naming the site as one of their Most Loved Brands of 2010.  According to Young Love, an annual study by leading youth and family...

New Study Finds Dramatic Drop In Kid Love For Obama

October 30, 2010

If kids are any indication of the nation’s sentiments toward the President, Democrats have reason to be worried at the polls on Tuesday.  Obama’s Kidfinity™ ranking dropped on the list of Kids’ Most Loved Brands by 65 positions in the past year,...

Smarty Pants Appoints Patty Clark As Senior Research Director

August 09, 2010

Youth and family research and consulting firm Smarty Pants announced today that Patty Clark has joined the organization’s executive team as Senior Research Director. In this new role, Ms. Clark will help lead the firm’s qualitative and...

Smarty Pants Appoints Michelle Poris, PH.D. As Senior Research Director

April 01, 2010

Youth and family research and consulting firm Smarty Pants announced today that Michelle Poris, Ph.D. has joined the organization’s executive team as Senior Quantitative Research Director. In this new role, Dr. Poris will work closely with...

Smarty Pants Unveils New Family-Focused Company Logo

January 20, 2010

Smarty Pants® youth and family research and consulting firm introduced today a new company logo and visual identity system. The movement from the Smarty Pants® “boy” logo to a family-centric system reflects the evolution of the youth marketing...

Smarty Pants® Study Finds Moms Want Familiar, High-Quality Brands That Delight The Whole Family

November 24, 2009

Crayola and Disney top Moms’ Most Loved Brands of 2009, according to a Smarty Pants® study of more than 4,500 mothers of 6- to 12-year-olds. With Momfinity™ scores of 902 and 895, respectively (out of a possible 1,000), the study reveals that...

Wii, DS, Oreo and McDonald’s Top Kids’ Most Loved Brands List

October 08, 2009

Kids participate in more than $500 billion in consumer spending every year. Parents consider their preferences in categories ranging from school supplies to desserts to family entertainment. Market research and consulting firm Smarty Pants® reveals...

Smarty Pants Is Thrilled To Welcome Meredith Franck As The Newest Member Of The Smarty Pants Family

January 14, 2008

Meredith joins Smarty Pants as our New Marketing Marvel. And her experience warrants the title. She is an accomplished marketing and advertising veteran with over 15 years of experience managing packaged goods, food and beverage, apparel and...

The ‘New American Dad’ Creates New Opportunities For Marketers

June 05, 2007

More than 80% of fathers report being solely responsible for or sharing in the family purchase decisions in categories ranging from fast food dining to DVDs to toys and games. However, few marketers are talking to this growing segment, according...

ESOMAR World Congress Presentation
September 09, 2012 - Atlanta, GA
The Millenial Mega Mashup Event
May 07, 2012 - Miami, FL
Marketing Guest Lecture
September 13, 2011 - ETSU